Our Impact
Our groundbreaking neuroscience

In our digital age, and with reading rates the lowest on record, it is more important than ever that we understand the transformative power of reading for pleasure.
Our neuroscientific research, published in February 2023, revealed that which many suspected before: reading is good for you. In fact, our study using EEG brain scans found that reading for just 5 minutes a day can reduce stress levels by almost 20%, decrease feelings of anxiety and depression and increase social connectedness.
Our mission, working in partnership with world-leading experts in this field, is to understand what the impact of regular reading is on wellbeing across the course of a human lifetime.
Because if each of us is empowered with that knowledge, we can make the choice to read more.
Spreading the story

We believe that books belong to everyone and so we’re on a mission to spread access to books, authors and reading.
Initially founded as an Instagram bookclub during lockdown of 2021, we connected people around the world into an online community of book lovers.
Since then, we have produced and released free, accessible and engaging content around books 365 days a year, across a variety of platforms. This content now reaches twelve million people a year in 174 countries.
Our fun-filled live events have within two years filled more than 20,000 seats.
We want to spread the message far and wide: it doesn’t matter what you read, as long as you’re reading.
Transforming wellbeing
